Case Study: PrepDeck achieves 47% lower CAC and scalable influencer-driven sales with Rad Intelligence

Prep Deck - Customer Case Study

PrepDeck, a D2C kitchenware e-commerce brand, needed to drive targeted traffic, increase brand awareness, and produce ROAS by working with on‑brand influencers. They engaged Rad Intelligence and its RAD INFLUENCER platform to identify the right influencer personas and distribute existing product pages and blog content across social channels.

Rad Intelligence implemented a full‑funnel influencer program—testing 73 influencers, generating 147 unique content shares and 235 unique influencer links tied to microsites and product pages—to drive 67,382 unique clicks at CPCs of about $0.30–$0.50. The campaign delivered measurable attribution and real‑time dashboards, lowered CAC to $39 (a 47% improvement from $65), achieved an AOV of $181, and created scalable influencer amplification on Instagram Stories and Facebook posts.

PrepDeck