Case Study: News Media Publisher achieves 3.5x sustained traffic lift and 4.4M unique clicks with Rad Intelligence

Media Publisher Company - Customer Case Study

Media Publisher Company, an online news media publisher, needed to grow visitors affordably, discover and new relevant audiences, and drive profitable traffic measured by KPIs like time on site, page views, bounce rate and return visitors. They engaged Rad Intelligence (via its Rad Influencer influencer distribution and tracking service) with a target CPC of about $0.03 to drive high-quality clicks to article and native content without creating new editorial.

Rad Intelligence distributed the publisher’s content through a large, contextually aligned influencer network and provided a client-facing tracking environment to optimize for CPC and engagement. The campaign tested ~1,000 influencers, generated about 4.41M unique clicks, 8K+ article shares, and between 9M–12M page views, and produced a sustained lift of roughly 3.5x (≈357%), all at the targeted ~$0.03 CPC—improving traffic quality and guiding future content strategy.