Case Study: Media Publisher Company achieves 4.4M unique clicks and 3x sustained lift with Rad Intelligence

Media Publisher Company - Customer Case Study

Media Publisher Company, an online news media publisher, needed to grow visitors through targeted, affordable traffic acquisition, discover new relevant audiences, and drive profitable engagement measured by time on site, page views, bounce rate and return visitors. They engaged Rad Intelligence and its RadInfluencer service to distribute existing articles via contextually aligned influencers on platforms like Facebook, Instagram and Pinterest.

Rad Intelligence ran a CPC campaign at $0.03 per click, distributing 8,000+ articles through about 1,000 influencers and 27,000 posts, reaching ~19M people and generating ~37M impressions. The program delivered roughly 4.4M unique clicks and about 12M page views, produced a sustained lift of ~357% (≈3–3.5x) in returning users, and provided client-facing tracking and attribution to surface top-performing influencers and content categories to guide future strategy.