Case Study: Lottery achieves viral TikTok reach and influencer-driven engagement with Rad Intelligence

Lottery - Customer Case Study

Lottery wanted to break into TikTok’s creator economy to reach people who love watching others win money, but had not yet tapped the influencer opportunity on the platform. Rad Intelligence used its RAD influencer platform and TikTok insights (radintelligence.com) to analyze view trends, audience demographics (US, ages 25–35+, Gen Z & Millennials) and identify the content types and creators best suited to promote lottery play for the Lottery brand.

Rad Intelligence recommended and activated influencer-led concepts—gaming influencers reacting to wins, “fun facts” stories about winners, and a daily scratch-off challenge—leveraging access to over 5,300 gaming-specific RAD influencers. The vendor’s data showed 51.6 million collective views across top lottery hashtags (e.g., #lotteryticket 23.9M, #lotterwinner 12.3M) and highlighted outsized creator performance (one lottery video reached 2.2M views vs the creator’s 279.5k average), demonstrating clear reach, shareability and measurable lift for Lottery driven by Rad Intelligence.