Case Study: Lil' Buddies Masks achieves 960,552 engagements and viral TikTok reach with Rad Intelligence

Lil' buddies Masks - Customer Case Study

Lil' Buddies Masks, a new children's mask digital brand, needed to prove demand and virality to support an upcoming retail push. They partnered with Rad Intelligence, leveraging RAD Influencers on TikTok to showcase product appeal, generate organic buzz, and create co‑branded retailer opportunities.

Rad Intelligence activated two TikTok influencers (one paid macro and one in‑kind micro), reaching 2.9M total followers and driving 780,000 views, 169,700 likes, 646 shares, 1,636 total clicks (1,101 unique) and a campaign callout of 960,552 engagements. Rad Intelligence reported LBM’s CPE was 1,800% better and CPV 2,800% better than Facebook/Instagram benchmarks, with top influencer content (jettsetfarmhouse) alone delivering roughly 297,700 engagements—demonstrating strong demand and a clear path for retailer activation by having RAD influencers produce location‑specific content.

Lil' Buddies Masks