Case Study: Food Tech Company achieves measurable in-store visits and higher ROAS with Rad Intelligence

Food Tech Company - Customer Case Study

Food Tech Company engaged Rad Intelligence to run a media campaign using Rad Intelligence’s syndication product to provide impression attribution tied to in‑store visits. The client’s challenge was to leverage social media content to improve a predominantly mobile audience (75% mobile vs 25% desktop), optimize around real‑world behavior, and use GPS‑based insights to better understand offline trends and customer movement.

Rad Intelligence implemented a location‑based media buy that remixed paid social and influencer content into premium ad units syndicated across its publisher network, with measurement focused on foot traffic and in‑store visits on target days. The campaign exceeded engagement KPIs, increased ROAS, provided clear attribution to store visits, identified top offline channels and geo‑clusters of loyal customers, and delivered a roadmap for scaled, more effective media spend while extending the shelf life of existing content.