Case Study: DIY Households achieves industry-beating CPC (284% better) and CPE (219% better) with Rad Intelligence

DIY Households - Customer Case Study

DIY Households engaged Rad Intelligence to drive targeted traffic through a high-volume mix of micro and macro influencer audiences. Their challenge was to acquire quality clicks and engagements at predictable cost levels across product and blog content, so they partnered with Rad Intelligence’s influencer CPC solution to reach contextually relevant, brand-safe audiences.

Rad Intelligence delivered a pre-set CPC and guaranteed traffic volume across 73 influencers reaching 3,290,120 followers, generating 62,303 clicks and 190,194 engagements. The campaign produced a CPE of $0.16 and product/blog CPCs as low as $0.50 and $0.30; Rad Intelligence’s reported cost per unique click of $0.53 was 284% better than industry averages and cost per engagement of $0.12 was 219% better, with an influencer CPM of $9.46 (+265%).