Case Study: Cisco achieves 2× benchmark CTR and boosted engagement with Rad Intelligence Social Proof Display Ads

Cisco Systems Engaged With Rad Intelligence To Drive Awareness, Engagement, And Social Proof For Its Cognitive Collaboration Campaign, Which Highlighted The Ai & Machine Learning Features Of Its Cognitive Collaboration Solutions

Cisco engaged Rad Intelligence to drive awareness, engagement, and social proof for its Cognitive Collaboration campaign, which highlighted AI and machine learning features. The challenge was to reach IT and business decision makers and surface Cisco’s best content from YouTube, Facebook, Instagram, blogs, software review sites, and PR to demonstrate the value of its solutions.

Rad Intelligence used its Social Proof technology to turn Cisco’s top-performing social, review, blog, and news assets into syndicated display ads across premium tech and business publishers, optimizing content tiles (e.g., YouTube videos, blog quotes) during the campaign. The campaign achieved a .12% CTR—2x the Google benchmark (.06%)—with a 207% performance benchmark and an engagement depth of 1.88, driving measurable awareness, engagement, and social proof for Cisco’s Cognitive Collaboration solutions.

Cisco