Case Study: CBD Company achieves 4x conversion rates and 2,000% higher engagement with Rad Intelligence

CBD company - Customer Case Study

CBD company engaged Rad Intelligence to run a TikTok influencer campaign targeting creators in CBD farms, alternative medicine, and education. The objective was to promote CBD products in an educational, digestible way while outperforming Facebook and Instagram benchmarks.

Rad Intelligence ran a brand-safe influencer program (15 influencers) with trackable conversion codes, delivering 24,933 conversions, 6,108,609 views and 7,036,618 total engagements. The campaign achieved a conversion rate 4x the advertiser’s target, engagement 2000% higher than Facebook/Instagram benchmarks, and conversions 360% better than other channels.