Case Study: Auto Company achieves $180 cost-per-reservation and 700% improvement in pre-order conversions with Rad Intelligence

Auto Company - Customer Case Study

Auto Company needed to drive targeted traffic and paid pre‑order reservations for a vehicle slated for public release in 2022. To accomplish this, Auto Company engaged Rad Intelligence’s Rad Influencer service to generate third‑party data and convert it into verifiable paid reservations using influencer links, influencer landing pages, and a full‑funnel registration environment.

Rad Intelligence tested and identified high‑performing influencers and personas, built 83 unique influencer microsites and 49 influencer links across 36 influencers, and whitelisted top performers to amplify paid media—running at $0.25 CPC on a $3.6M budget. The campaign produced paid reservations at $180 cost per reservation (a projected 700% improvement versus prior CPR), while delivering scalable lead capture, attribution and remarketing-ready first‑party data.