Case Study: YETI Coolers achieves scalable, surge-ready ecommerce and revenue growth with Rackspace Technology

Yeti Coolers Sees Surging Revenue with New Focus on Ecommerce

YETI Coolers, an Austin-based maker of premium, virtually indestructible coolers, experienced rapid growth as it expanded into ecommerce. That surge put pressure on its digital systems—YETI needed scalable, well-managed architecture and experienced IT support to deliver a consistent, premium online experience through seasonal spikes and sudden traffic surges.

Rackspace implemented a hybrid solution using Dedicated Servers for steady base traffic and Rackspace Public Cloud to burst for holidays, product launches and peak demand, along with Magento hosting and Managed Cloud “Fanatical Support.” The result: reliable, scalable ecommerce infrastructure that lets YETI handle traffic surges with little notice, maintain a premium customer experience, and drive surging online revenue.

YETI

Sara Kenton

Director of Digital