Case Study: My Directives achieves real-time, secure access to patients' medical wishes with Rackspace Technology

Voicing Your Medical Wishes Via the Cloud

MyDirectives is a digital advance-care planning service that helps people create, store and share their medical wishes so those wishes are available in real time during a health emergency. The core challenge was ensuring secure, immediate access to a patient’s directives—so clinicians treat the person, not just a medical event—and changing how advance-care conversations happen outside the hospital.

MyDirectives tackles this with cloud-hosted digital directives (written, audio and video) that users can create, edit and share 24/7 from anywhere; Rackspace Cloud provides the secure, compliant hosting and proactive support needed for HIPAA-level reliability. The result is stronger clinician and family confidence, broad clinician endorsements, PC Magazine recognition, and a transformed doctor–consumer relationship that makes patients’ voices available when it matters most.

My Directives

Jeff Zucker

Chief Executive Officer