Case Study: Under Armour achieves high-availability, scalable e-commerce performance with Rackspace Technology

Under Armour Chooses Rackspace® for Best-in-class Service

Under Armour, the global maker of performance apparel, footwear and accessories, needed a best‑in‑class hosting partner to support www.underarmour.com as the brand rapidly grew. The company required an infrastructure that could handle large seasonal spikes and sustained high traffic for its e‑commerce site while also supporting cyclical, high‑burst “brand experience” microsites—plus a partner that shared its values and could act as an extension of the team.

Rackspace designed a hybrid solution—dedicated servers, network gear, firewalls, load balancers and advanced monitoring for steady high traffic, with Rackspace Cloud Servers and Akamai CDN for scalable brand sites—backed by Fanatical Support. The result was high availability and lower total cost of ownership, faster capacity changes (resizing in 24 hours vs. weeks for in‑house procurement), improved operational processes and a trusted support relationship that let Under Armour focus on its core business.

Under Armour

Brian McManus

Sr. Director of Technology