Case Study: Ulta Beauty enhances digital customer experience with Rackspace Technology

Ulta Beauty enables 50%-50% peak traffic splitting with Rackspace Technology

Ulta Beauty, a national beauty retailer, faced technical challenges in delivering an online shopping experience that mirrored the ease and delight of its in-store environment, especially in preparation for the Black Friday rush. To overcome this, they partnered with Rackspace Technology for a Private Cloud solution utilizing VMware and Oracle Retail platforms.

Rackspace Technology implemented a complete infrastructure makeover for Ulta Beauty, which included a dual-site solution for high availability and a new automated system for managing sold-out inventory. This resulted in delighted guests during peak sales, zero-downtime deployments, and near real-time disaster-recovery capabilities, providing the flexibility and agility to support the company's continued growth.

Ulta Beauty