Case Study: Tirebuyer.com achieves faster, more reliable ecommerce and higher conversions with Rackspace Technology

Tire Buyer Focuses Ecommerce on Performance, Mobile Growth

TireBuyer.com is an online tire and custom-wheel retailer backed by American Tire Distributors, offering more than three million SKUs and shipping to a nationwide network of roughly 10,000 participating installers with 140 warehouses and its own delivery fleet. The company needed a reliable, scalable ecommerce platform to support rapid growth, improve site performance (especially for mobile and search), and eliminate the uptime and service issues it experienced with its previous hosting provider.

TireBuyer moved to a Rackspace-managed private cloud with dedicated servers, cloud services and the hybris ecommerce platform, backed by Rackspace’s 24/7 Fanatical Support. The new infrastructure delivered consistent uptime, faster page load times, improved search performance and higher conversions, along with greater flexibility, expert support and lower overall cost.

Tirebuyer.com

Doug Wilson

Vice President of Marketing