Case Study: SureElements achieves seamless scaling for an 8,042% traffic surge with Rackspace Technology Cloud Sites

SureElements Relies on the Rackspace Cloud to Handle 8000% Increase in Traffic

SureElements, a New York and Washington, D.C.–based creative web agency, helps clients prepare for high‑visibility promotions like Groupon features that can produce massive, same‑day traffic spikes. Their challenge was ensuring client sites stayed up and converted visitors during unpredictable, enormous surges in traffic.

To solve this, SureElements used Rackspace Cloud Sites for scalable, on‑demand hosting and added a buffer phone line and client‑management tools to handle the influx. After a Groupon listing, Gentle Touch Laser Centers saw an 8,042% increase in web requests and sold more than 3,200 laser hair‑removal packages, proving the approach effective.

SureElements

Julius Kurushko

Chief Executive Officer