Case Study: Shoe Carnival achieves scalable ecommerce growth and an enhanced online customer experience with Rackspace Technology

Strong Partnership, State-of-the-Art Infrastructure Drive Shoe Carnival’s Ecommerce Growth

Shoe Carnival, a more-than-400‑store footwear retailer known for its high‑energy, “surprise and delight” in‑store experience, needed to extend that brand online while updating technology and supporting expansion into the Northeast. The company sought a partner with deep Oracle Commerce expertise and the infrastructure to handle rising traffic from new stores and a national advertising push.

Rackspace provided Managed Cloud, Cloud Databases and Critical Application Services to host Shoe Carnival’s Oracle Commerce stack, backed by Fanatical Support and hands‑on expertise. The result was a scalable, resilient platform that improved online performance and response times, enabled ship‑from‑store fulfillment, and let Shoe Carnival recreate its differentiated customer experience across digital channels.

Shoe Carnival

Kent Zimmerman

VP of eCommerce