Case Study: Stage Stores achieves scalable, secure ecommerce (90% more traffic, 40% higher sales) with Rackspace Technology

Stage Stores Strengthens Ecommerce Platform to Address Growth

Stage Stores, the Houston-based retailer behind Bealls, Goody’s, Palais Royal, Peebles and Stage with nearly 900 locations in 40 states, needed to ready its nascent ecommerce channel for rapid growth. The company recognized its existing digital platform couldn’t handle projected traffic and sales increases and required a faster, more secure solution delivered in under six months ahead of the holiday season.

Working with Rackspace and digital agency Amplifi Commerce, Stage replatformed to an Oracle Commerce solution hosted on Rackspace Private Cloud with dedicated servers, load balancers and advanced security. The rollout was completed on schedule and drove strong results: traffic nearly doubled (+90%), online sales grew by more than 40%, page load times fell by 60%, average clicks to purchase dropped from four–five to two, and customer satisfaction rose from 90 to 95.

Stage Stores

Steven Hunter

EVP & CIO