Case Study: Spiraledge achieves real-time scalability and 70% improvement in demand forecasting with Rackspace Technology

Spiraledge adapts to market shifts and maximizes customer satisfaction

Spiraledge is a health-focused ecommerce and services company that operates brands including SwimOutlet, YogaOutlet, Swim.com and the farm-management platform Tend. Facing regular seasonal traffic spikes and limitations of legacy back-end systems, the company needed better scalability, performance and agility to avoid outages and poor customer experiences during peak buying periods.

Working with Rackspace and migrating 13 TB to Google Cloud Platform (with under four hours of downtime), Spiraledge gained real-time scalability, analytics and managed support to optimize infrastructure. The move enabled rapid, temporary instance scaling and Cloud Dataflow forecasting, improved platform resilience to high-volume workloads, and delivered a 70% improvement in demand-forecasting accuracy and stronger business outcomes.

Spiraledge

John Anthony

Chief Information Officer