Case Study: Spark44 achieves scalable, cost-efficient global content storage and rapid retrieval with Rackspace Technology

Spark44 - Customer Case Study

Spark44 is a global creative agency with 18 offices across 16 countries that produces large volumes of marketing content across TV, OOH, and social channels. Facing escalating on‑premises backup costs (over 200 TB per month) and lacking in‑house AWS expertise, the agency needed a scalable, resilient storage strategy and a partner to migrate and manage its cloud infrastructure.

Datapipe implemented an automated AWS solution using S3 (and Glacier) with CloudBerry Labs for management, optimized storage tiers, and replaced manual processes. The result is a global content storage and distribution platform (master in Europe, satellites in North America and APAC) with Datapipe managed services — delivering lower costs, better resilience and scalability, faster retrieval for analysis, and infrastructure built for future growth.

Spark 44