Case Study: Basic Outfitters achieves a 1,000% sales surge and 25% month-over-month growth with Rackspace Technology

Shark tank standout grows online store with rackspace

Basic Outfitters, a direct-to-consumer men’s basics brand founded by Michael and Laura Dweck, needed to scale quickly after rapid market adoption and nationwide exposure on Shark Tank. The startup faced the challenge of handling massive traffic spikes and sustained sales growth without disrupting the customer experience.

Working with Synapse Consulting and Rackspace, Basic Outfitters deployed a Rackspace OpenStack public cloud solution — including servers, databases, load balancers, Redis and ObjectRocket — to provide scalability, redundancy and expert support. The setup handled a 1,000% sales surge after the TV appearance and enabled ongoing 25% month-over-month growth while allowing the company to expand its product line.

Basic Outfitters

Michael Dweck

Co-founder and President