Case Study: International Military Antiques achieves responsive, scalable e-commerce performance with Rackspace Technology Managed Cloud

Revolutionizing a collectibles industry online, International Military Antiques strengthens links to history

International Military Antiques (IMA), founded in 1981, is the world’s largest retailer of pre‑1945 military antiques, supplying collectors, museums and film productions with thousands of rare items spanning 500 years. Rapid ecommerce growth after bringing the business online in 2004, together with media-driven traffic spikes, created infrastructure strain and a pressing need to maximize inventory visibility and capitalize on surging customer interest.

IMA migrated to Rackspace Managed Cloud and Magento with optimized MySQL and caching, running a lean architecture that delivered responsive, scalable performance. The setup absorbed large traffic surges (including a 300% visitor increase), supported up to 18,000 concurrent users, drove a 50% sales uplift, and now reliably serves roughly 150,000 unique visitors per month with consistent speed and support.

International Military Antiques

Alex Cranmer

Vice President