Case Study: GSD&M achieves scalable, always-on infrastructure for high-traffic digital campaigns with Rackspace Technology

Rackspace reliability and service keeps global brand agency at the forefront of customer need and technological innovation

GSD&M is a full-service, creatively driven advertising agency of about 400 people known for high-profile brand work. To support time-sensitive, high-traffic digital campaigns (including large TV-to-web promotions), the agency needed always-on, highly scalable infrastructure—particularly for ElasticSearch-driven experiences—to handle massive, concurrent traffic spikes without downtime.

GSD&M partnered with Rackspace for Managed Public and Private Cloud, Dedicated Hosting, DDoS mitigation, intrusion detection, Threat Manager, Rackspace Email and ObjectRocket for ElasticSearch. The result was quickly deployed, auto-scalable infrastructure and 24/7 Fanatical Support that kept landing pages performing during peak events, eliminated infrastructure worries, and let the agency focus on creative delivery and client success.

GSD&M

Dallas LaRose

Enterprise Systems Supervisor, GSD&M