Case Study: Kendra Scott achieves scalable, high-performance ecommerce to handle peak traffic with Rackspace Technology

Rackspace ensures the right platform and solutions to scale growth

Kendra Scott Design is an Austin-based fashion accessory and jewelry brand selling through retail stores, wholesale partners and its ecommerce site. Rapid growth—doubling web business year over year and a 220% increase in sales—created heavy site loads and large traffic fluctuations that threatened performance during peak promotions and as the company expanded its store footprint.

Rackspace delivered a bare‑metal Private Cloud with dedicated servers, firewalls, load balancers and an automated Magento deployment that supports cloud‑bursting and hosts development, staging and production environments. The solution gave Kendra Scott predictable performance, improved uptime and scalability for peak campaigns, simpler capacity planning and 24x7 support—enabling cost‑effective growth and reliable customer experiences.

Kendra Scott

Tria Foster

VP of Ecommerce and Customer Loyalty