Case Study: Punch achieves 24/7 scalable online ordering and two‑thirds of orders online with Rackspace Technology (Fanatical Support for AWS)

Punch is a one of the UK’s biggest pub and bar operators with around 3,500 premises

Punch, one of the UK’s largest pub and bar operators with around 3,500 premises, needed a modern, mobile-friendly way for publicans to order stock anytime. Their traditionally managed private hosting couldn’t scale during peak periods, causing site failures and same-day order issues.

Working with Salmon and Rackspace, Punch adopted a cloud-first approach using Rackspace Fanatical Support® for AWS and launched a new 24/7 ecommerce portal and internal order-tracking tools. The move cut downtime, improved peak-period performance and shifted two-thirds of orders from phone to online, transforming how publicans manage their businesses.

Punch

David Moulton-Bark

Head of Infrastructure & Service Delivery