Case Study: Smooch Labs achieves faster performance and scalable growth with Rackspace Technology

Mobile developer chose Rackspace and Object Rocket after attending a Rackspace::SOLVE event

Smooch Labs, the NYC mobile developer behind JSwipe (a leading Jewish dating app with nearly 200,000 users at acquisition), faced recurring scalability and performance problems as rapid user growth outpaced its initial backend. Frequent slowdowns during peak usage threatened user retention and forced the team to spend too much time on infrastructure instead of product development.

After attending a Rackspace::SOLVE event, Smooch Labs migrated to Rackspace Managed Public Cloud services and ObjectRocket Mongo with DevOps automation. The move was smooth and fast, delivering significantly better performance and uptime, reducing support inquiries and costs, and accelerating innovation cycles—letting the team refocus on features and user experience rather than scaling headaches.

Smooch Labs

Bryan Welfel

Co-founder