Case Study: Micron CPG achieves global content consistency and scalable web publishing with Rackspace Technology

Micron CPG - Customer Case Study

Micron Consumer Products Group (Micron CPG), the consumer-facing arm of Micron Technology behind the Micron, Crucial and Lexar brands, was struggling to manage an expanding volume of digital assets across multiple websites, languages and global agency partners. A small marketing team needed a scalable, organized toolset to store, share and publish web and social content consistently while maintaining site performance and brand cohesion.

Rackspace deployed Managed Hosting for Adobe Experience Manager with Application Services and DevOps support, providing development, testing and production environments, an integrated digital asset manager and proactive operational support. As a result, Micron CPG achieved faster, more consistent content publishing across its global network, improved agility and scalability, cost efficiencies, and the confidence of Rackspace acting as an extension of their small internal team.

Micron CPG

Jared Ray

Digital Marketing Manager