Case Study: Mazda North American Operations achieves increased reliability and uptime during traffic spikes with Rackspace Technology

Mazda North America Operations - Customer Case Study

Mazda North American Operations (Mazda USA) needed a more reliable, cost‑effective hosting solution to handle unpredictable traffic spikes during national advertising campaigns and avoid the expense of oversized dedicated gear. The company required 24/7 uptime and better visibility into application performance—especially during peaks that once pushed daily unique visitors from about 85,000 to 130,000.

Rackspace provided Critical Application Services with managed hosting and managed virtualization, including proactive monitoring by Web Scale Engineers, advanced analytics, a self‑service portal and stronger SLAs. The result: improved performance and reliability, the ability to absorb large traffic spikes, faster issue resolution, and cost and agility gains for Mazda’s mission‑critical sites.

Mazda North America Operations

Jim DiMarzio

CIO