Case Study: MapMyFitness achieves scalable growth and cost savings without sacrificing performance with Rackspace Technology

MapMyFitness Fortifies Growth, Saves Cost without Sacrificing Performance

MapMyFitness, a leader in connected fitness with more than 22 million registered users, faced rapid, predictable growth—data volumes rising about 2.5x yearly and strong seasonal traffic peaks—while needing a trusted, highly available, and cost-effective hosting environment. The company sought a managed solution that could scale for summer peaks and support continuous product deployment without adding operational overhead.

MapMyFitness implemented a hybrid Rackspace solution—dedicated servers for high‑IOPS databases, Performance Cloud servers, RackConnect, and ObjectRocket for managed MongoDB—combined with Puppet-driven automation and continuous deployment. The result is intelligent scaling for seasonal and year‑over‑year growth, a reported 5x performance boost from Performance Cloud, reliable support for heavy database loads (MySQL averaging ~9,000 QPS), and lower operating costs and management burden as the business continues to expand.

MapMyFitness

Jesse Demmel

Vice President, Engineering