Case Study: iPromote achieves 30% operational cost reduction with Rackspace Technology using .NET Core on AWS

iPromote reduces operational costs by 30% with .NET Core on AWS

iPromote, an ad-tech company that provides turnkey online advertising and real‑time bidding for SMBs, runs a compute‑intensive platform that requires sub‑millisecond latency. With a looming Windows license renewal and an aggressive three‑month timeline, the company needed to move its .NET Framework workloads to .NET Core on Linux/AWS to avoid license costs, improve scalability, and simplify operations.

Working with Onica (a Rackspace Technology company), iPromote refactored legacy .NET apps to .NET Core, leveraged AWS modernization funding, and adopted DevOps and agile practices while tuning production performance. The migration eliminated future Windows licensing, cut licensing fees by 58% and reduced overall operational costs by roughly 30%, while improving scalability, stability and the team’s modernization capabilities.

iPromote

John Morton

Platform Architect