Case Study: Internet Fusion achieves scalable, faster international e-commerce and record Black Friday sales with Rackspace Technology's Fanatical Support for AWS

Internet Fusion - Customer Case Study

Internet Fusion is a UK-based ecommerce operator running 10 international niche sites selling action sports gear for brands such as Blackleaf, Priory and Surfdome. Its legacy IT infrastructure was constraining growth and site performance, and the company needed a faster, more reliable shopping experience for its global customers, so it chose AWS.

Rackspace Fanatical Support for AWS and Professional Services planned and executed an eight-week migration across all sites, adding automated application-level deployments to enable scalable, hands-off operations. The move improved site speed and conversion, supported record Black Friday sales in November 2017, and better positioned Internet Fusion for future growth and acquisitions.

Internet Fusion

Ian Bristow

Head of Online