Case Study: HK Express achieves 30% cost savings and 50% higher ecommerce conversions with Rackspace Technology

HK Express - Customer Case Study

HK Express, Hong Kong’s first low-cost carrier launched in 2013, grew rapidly to serve 27 destinations across Asia by focusing on affordable fares and on-time reliability. As a lean, fast-moving airline, it needed a scalable, reliable technology partner to ensure a seamless booking experience and support continued growth.

HK Express moved to Rackspace Private Cloud powered by VMware with dedicated servers and Rackspace-managed virtualization and Fanatical Support. The managed infrastructure kept the reservations system stable, let internal teams stay small, improved ecommerce conversion by 50%, cut costs by about 30%, and freed the airline to focus on its core business.

HK Express

Greg Green

General Manager