Case Study: Heyo achieves scalable, high-availability marketing infrastructure with Rackspace Technology

Heyo - Customer Case Study

Heyo (formerly Lujure) is a drag-and-drop marketing platform that helps businesses build social, mobile and web campaigns. The company struggled with the common startup challenge of scaling marketing channels — Facebook apps, mobile sites and high-traffic landing pages — without distracting from product development, and needed to reliably handle traffic spikes and large volumes of user-uploaded images.

Heyo solved this by building on Rackspace Cloud Servers with cloud load balancers, Varnish caching (backed by Redis), Nginx web servers, and Cloud Files with sharded image storage, all designed to scale horizontally. The architecture and Rackspace Managed Cloud support let Heyo absorb traffic surges, deliver fast response times, maintain high uptime, and reliably serve over 155,000 uploaded images since its October 2012 launch.

Heyo

Brian Putt

Chief Technology Officer