Case Study: Boozt.com achieves zero-downtime during a 40% Black Friday traffic surge with Rackspace Technology

Helping Boozt maximise the results of increased customer demand

Boozt Fashion is a fast‑growing Nordic e‑commerce retailer with 1.4 million customers, aiming to be the region’s leading fashion and beauty provider for time‑pressed modern families. As traffic surged—peaking up to ten times normal levels on events like Black Friday—and the company sought to adopt machine learning, its small, lean team needed a more scalable, reliable infrastructure to ensure continuous availability and performance.

Rackspace migrated Boozt to Google Cloud Platform in about three months and provided expertise through Customer Reliability Engineering and ongoing support. The platform handled a 5x traffic spike and a 40% year‑on‑year rise in visits (about 50,000 new customers) over Black Friday with zero downtime, supported 70,000 orders the next day, and enabled improvements such as a 50% uplift in recommendation click‑throughs.

Boozt.com

Aurelijus Valeiša

Web Development Manager