Case Study: Costumes4Less achieves 300% web traffic increase and scalable peak performance with Rackspace Technology

Halloween brings a 300% Web Traffic Increase for Costumes4Less.com

Costumes4Less.com is a leading online retailer of costumes that keeps prices low by avoiding physical stores and costly marketing. Their major challenge was a once-a-year Halloween traffic surge that overwhelmed shared hosting during peak season, but they didn’t want the cost or complexity of a dedicated server environment.

They moved to the Rackspace Cloud for on-demand scalability, allowing them to handle the seasonal spike without permanent hardware costs. As a result they supported peak days of about 54,000 visitors and 479,000 page views (avg. time on site 4.25 minutes) and saw roughly a 300% increase in web traffic over recent months (Alexa three-month change ~296%).

Costumes4Less

Niranjan (Nick) Pardasani

Chief Executive Officer