Case Study: Punchbowl achieves scalable, reliable growth to 1M+ users with Rackspace Technology

For Punchbowl, the Holiday Party Season Means Big Business and Over a Million Registered Users

Punchbowl is an online party-planning startup that helps users create customized digital invitations, organize potlucks, find vendors and manage event logistics. After rapid growth and the launch of a new Digital Invitation Studio, the company found its original static hosting setup too inflexible and costly to change—especially with the holiday season driving peak demand—so it needed an on‑demand, scalable hosting solution.

Punchbowl moved core applications and databases to Rackspace Cloud Servers while using Rackspace dedicated hosting for outbound email, gaining self‑service deployment, quick scalability and reliable uptime. The new architecture kept hosting costs stable, supported continued rapid growth to over one million registered users, and enabled licensing partnerships with major retailers.

Punchbowl

Blake Carlson

Chief Technology Officer