Case Study: Office Shoes achieves scalable, resilient omni-channel growth with Rackspace Technology

Footwear giant puts its best foot forward and takes the omni-channel shopping experience to whole new levels

Office Shoes, a global footwear retailer with 150+ sites, relied on eCommerce to drive expansion but outgrew its custom platform. The existing system was unstable and struggled during peak periods, lacked company-wide stock visibility, and couldn’t scale to handle tens of thousands of daily orders, millions of page views, or an ambitious omni-channel strategy (mobile, in-store tablets, click & collect).

Partnering with Envoy Digital and Rackspace, Office replatformed to Hybris on a managed hybrid/private cloud with an optimized, scalable hosting architecture. The solution enabled fast, secure checkout and seamless online‑offline integration; results include 23% growth in online traffic, an 18% uplift in conversions, 100% year‑on‑year sales growth in busy periods, 60% mobile traffic, and a platform that supports international expansion and future roadmap ambitions.

Office Shoes

Rob Worthington

Multi-Channel Director