Case Study: Domino’s Pizza Enterprises Limited achieves 24x7 global online ordering scalability and agility with Rackspace Technology

Fast Food Franchise Group Leverages Rackspace and Microsoft Azure for Next Stage of Global Growth

Domino’s Pizza Enterprises Ltd., the Brisbane‑based master franchise with more than 2,000 stores across three continents, relies heavily on digital ordering (over 70% of orders) and real‑time services like GPS tracking. The company needed to migrate its proprietary platform and large data volumes from a static, OS‑based environment to a flexible, automated, globally scalable solution that could handle burst workloads and 24x7 monitoring and escalation.

Domino’s partnered with Rackspace and Microsoft to move its eCommerce platform from IaaS to a Microsoft Azure PaaS environment with Fanatical Support, managing legacy code and enabling .NET synergies. The result was a simplified, more automated architecture with easier deployments, on‑demand scalability, proactive global support and continuous availability—positioning Domino’s for the next stage of global growth and digital innovation.

Domino’s Pizza Enterprises Limited

Don Meij

Group CEO and Managing Director