Case Study: Chive Media Group achieves scalable, cost-effective digital publishing with Rackspace Technology

Entertaining the masses with optimized digital content

Chive Media Group, the Austin-based publisher behind theCHIVE and a family of sites, apps and OTT channels, serves tens of millions of users and hundreds of millions of content views monthly. Rapid growth and diverse use cases required MongoDB, Redis and Elasticsearch capabilities the team didn’t have deep expertise in, creating a need for a complete managed NoSQL solution so they could focus on content and product development.

ObjectRocket provided managed MongoDB, Redis and Elasticsearch services, real-time DBA support via Slack, and guidance to optimize data models (for example moving account logic to Redis and using Elasticsearch for search and billing). As a result, Chive launched products like iCHIVE and CHIVE TV faster, avoided hiring additional database staff, cut costs, and maintained high-performance user experiences at scale.

Chive Media Group

Alen Durbuzovic

CTO