Case Study: Ecrebo achieves real-time personalized in-store engagement and scalable customer insights with Rackspace Technology

Ecrebo Lets Retailers Strengthen Store Customer Lifetime Value

Ecrebo is a UK-based company that helps brick-and-mortar retailers understand and engage in-store customers by leveraging real-time transaction data to deliver personalized checkout messages and digital receipts. The core challenge was that more than 80% of retail spend happens in-store, yet retailers lacked the tools to analyze and act on that data at scale and with the low latency required for real-time engagement.

Using Rackspace Managed Cloud, dedicated servers and Rackspace Managed Data Storage Services (Hadoop), Ecrebo gained the scale, performance and high availability needed to process millions of daily transactions. The result: reliable, real-time personalized offers and analytics that bridge in-store and online channels, drive sales, create a single view of the multichannel customer, reduce costs and lighten Ecrebo’s IT burden.

Ecrebo

Dave Sherratt

Vice President, Engineering