Case Study: Buyatab achieves an 80% performance boost with Rackspace Technology on AWS

Delivering a tailored online gifting experience

Buyatab, a fast-growing Vancouver-based provider of online gift card infrastructure and marketing services, needed to move beyond its startup-era managed hosting and monolithic .NET/SQL stack to a scalable, flexible environment that supported continuous deployment while reducing cost and time overhead.

Rackspace/Onica designed and executed a transformational migration to AWS, automating provisioning and configuration (CloudFormation, PowerShell, DSC, CredStash), implementing CI/CD (Bamboo, AWS CodeDeploy), and leveraging AWS services (EC2, EBS, ELB, Auto Scaling, S3, SES, IAM, Systems Manager). The migration delivered an 80% performance boost, faster cutovers (25 minutes saved on a 60‑minute procedure), improved consistency, availability, security and scalability, and avoided large on‑premises capital expenditures.

Buyatab

Chris Falk

Chief Technical Officer