Case Study: Coastal.com achieves scalable, PCI‑compliant global growth with Rackspace Technology

Coastal.com - Customer Case Study

Coastal.com, North America’s largest online retailer of eyeglasses and contact lenses, needed a better way to run its rapidly growing ecommerce business: to innovate, scale quickly to handle heavy traffic spikes within 24 hours, guarantee near-zero downtime for critical systems, and remain PCI compliant for credit-card processing. They required a trusted partner that would deliver customized infrastructure and responsive support rather than one-size-fits-all templates.

Coastal.com implemented a Rackspace Hybrid Cloud with a segregated hybrid network using RackConnect, Rackspace’s open cloud plus private dedicated servers, and architecture including clustering, failover and redundancy. Combined with 24/7 Fanatical Support and PCI compliance, this setup allowed rapid provisioning, exponential scaling with little to no downtime, enabled Coastal’s global growth, and led the company to plan migrating nearly all critical systems to the Rackspace Hybrid Cloud.

Coastal.com

Sunny Dhillon

Technical Operations Manager