Case Study: Cinépolis achieves global expansion and reliable online ticketing with Rackspace Technology

Cinépolis - Customer Case Study

Cinépolis, the largest movie-theater chain in Mexico and Latin America and the fourth largest worldwide, relies on its web platform for reservations, promotions and ticket sales. Facing growing competition from streaming services and rising global demand, the company needed guaranteed performance, security and a customized digital experience to support expansion beyond its home market.

Rackspace provided a hybrid managed-cloud solution (managed hosting, public/private/hybrid/multi-cloud) using dedicated servers and OpenStack public cloud, combined with hands-on support. The platform enabled Cinépolis to diversify revenue and scale online services to 13 countries across four continents—reaching 98 cities in Mexico and dozens more worldwide—while launching multiple in-theater experiences, a loyalty program and the Klic streaming offer; in Mexico they maintain a 65.12% market share.

Cinepolis

Luis Gabriel Cruz

Head of Global Infrastructure