Case Study: Challenger achieves rapid cloud-driven digital transformation and cuts infrastructure lead times from weeks to days with Rackspace Technology

Challenger - Customer Case Study

Challenger, Singapore’s largest IT retailer with over 45 stores and a half‑million strong ValueClub loyalty base, needed to transform from a primarily brick‑and‑mortar operation into an integrated Online‑to‑Offline (O2O) digital lifestyle ecosystem. Its on‑premises data center couldn’t scale quickly enough, security incidents and manual processes hampered operations, and the company needed a fast, secure way to move core systems (POS, ERP, marketplace) to the cloud to remain competitive.

Rackspace guided Challenger’s full migration to AWS with managed cloud, security, compliance, DevOps and professional services, taking over infrastructure management and 24x7 monitoring. The move enabled automated, scalable infrastructure, cut lead times for store launches from 6–8 weeks to 1–2 days, improved security and compliance, freed internal IT to focus on innovation, and supported Challenger’s shift to an all‑digital business model.

Challenger

Joshua Woon

Chief Technology Officer