Case Study: Sporting Life 10K boosts fundraising and runner engagement with Race Roster

Sporting Life 10K boosts runner-to-donor conversion to 16% with Race Roster

Sporting Life 10K, a large running event series supporting Campfire Circle, faced the challenge of managing over 22,000 participants across two separate platforms for registration and fundraising. Their goal was to streamline the user experience to increase participant engagement and donations, ultimately aiming to raise a cumulative $20 million for charity. They partnered with Race Roster to utilize its combined event management and fundraising platform.

Race Roster implemented its integrated platform to merge registration and peer-to-peer fundraising into a single, seamless experience. The solution included features like automated fundraising page creation, customizable team pages, achievement badges, and a sophisticated coupon distribution system. This resulted in a significant increase in the conversion of runners to fundraisers, jumping from 9% in 2016 to 16% in 2018, and put them on track to exceed their $20 million fundraising goal.