Case Study: Scotia boosts registration revenue and sells out 21K de Montreal with Race Roster

Scotia boosts 21K de Montreal registrations 25% with Race Roster

The customer, Scotia, a leading global bank, faced strained technological resources and a need to grow participant numbers for its Banque Scotia 21K de Montreal race to increase fundraising. They also required a fully integrated bilingual experience for registrants. To address this, they partnered with the vendor Race Roster and its platform.

Race Roster's solution included keeping registration open until event day using their Onsite app, which facilitated last-minute bib assignment. They also delivered a fully bilingual registration experience. This resulted in the event selling out for the first time in three years, generating $14,500 in incremental revenue and a 25% growth in participants, significantly boosting charitable fundraising.

Scotia