Case Study: NorCal Ultras boosts race engagement and sells out events with Race Roster

NorCal Ultras revives race momentum and sells out the 10-mile race with Race Roster

NorCal Ultras, the organizer of the iconic Way Too Cool Endurance Runs, faced challenges with marketing and audience engagement. Without an art background, owner Julie Fingar found it difficult and time-consuming to create effective email campaigns using tools outside of the Race Roster platform, which limited their ability to consistently recruit runners and build excitement for their events.

Race Roster's integrated CRM tools provided a user-friendly solution, allowing NorCal Ultras to easily create and deploy frequent, engaging email campaigns that included coaching tips and runner spotlights. This revolutionized their marketing, leading to a milestone where their 10-mile race sold out for the first time in years. The solution from Race Roster infused new energy into the team and provided a successful template for their other endurance events.