Case Study: MitoCanada triples its fundraising goal in 6 hours with Race Roster

MitoCanada triples fundraising goal in 6 hours with Race Roster

MitoCanada, a national health charity for mitochondrial disease, faced the challenge of shifting its annual fundraising participation in the Calgary Marathon to a virtual event due to COVID-19. Their goal was to raise $25,000, but they needed a new, engaging way to solicit donations and maintain supporter engagement outside of the traditional physical race. They utilized the Race Roster platform to manage their fundraising efforts for this new virtual initiative.

Race Roster provided the technological solution for MitoCanada to host a unique virtual event, which included live interviews with participants that were broadcast on YouTube and Facebook. The platform's seamless donation processing and instantaneous fundraising updates allowed for live leaderboards, which kept viewers engaged. As a result, MitoCanada tripled its fundraising goal by raising $73,000 in just six hours, and an individual participant set an unofficial Guinness World Record by raising over $34,000 alone.

MitoCanada