Case Study: SafeCare BC boosts mental health training engagement with Bear In Mind by Raccoopack Media

SafeCare BC reaches 28,000+ members with Bear In Mind from Raccoopack Media

The customer, SafeCare BC, an industry-funded non-profit association for continuing care workers in British Columbia, faced the challenge of delivering engaging and accessible mental health training. They needed a modern, interactive, and relevant format to teach psychological health and resilience. They partnered with vendor Raccoopack Media to develop a gamified mobile education solution.

Raccoopack Media designed and developed "Bear in Mind," a scenario-based mobile game app where learners navigate workplace challenges. The solution featured interactive dialogues, stress management techniques, and a customizable bear avatar. The vendor launched the app on Google Play and the Apple App Store, making it available to over 28,000 SafeCare BC members. The result was an enjoyable educational resource that successfully increased user engagement and knowledge retention.

SafeCare BC