Case Study: a major pharmaceutical company builds stronger real-world evidence engagement with Rabin Martin

a major pharmaceutical company builds RWE engagement with Rabin Martin using 30+ case studies and 40+ stakeholder maps

A major pharmaceutical company faced challenges in navigating the rapidly evolving and complex global landscape of real-world evidence (RWE) and health technology assessment (HTA) policies. This made it difficult for its country affiliate teams to engage effectively with key stakeholders. Rabin Martin was engaged to help build the capacity of these teams for effective external engagement.

Rabin Martin developed strategies and resources, including a messaging toolkit, interactive workshops, and over 30 original case studies on best practices. The solution equipped the country teams to communicate adeptly with policy makers and other organizations. As a result, the teams mobilized to deploy resources more strategically, set clear engagement objectives, and sparked cross-learning. This led to a strategic and coordinated external engagement strategy and the development of high-impact collaborations to advance business objectives.